The more ways you can turn your app into a kind of game, the more you’ll encourage users to keep going for the next achievement. There are many ways to use gamification in an app, including offering loyalty cards, enabling users to collect items such as badges, competition with other users, offering unique rewards, and more. The possibilities are nearly endless when it comes to how you can use stories to drive engagement and increase DAU and MAU.Īt Storyly, we offer a platform that enables you to create effective, personalized stories that truly resonate with audiences. Using stories, you can push the most relevant product recommendations based on each user’s order history, create engaging summaries that construct a narrative around users’ engagement with your app, and much more. Stats like these show how effective these features can be when attempting to connect with users. You can achieve various goals using different stories, with the ability to integrate images, videos, polls, emojis, and GIFs to connect with audiences, along with other types of engaging content.Ĭonsider the fact that over 50% of people open a brand’s story, and over 85% actually view the story to completion.
Stories can deliver different types of content to users to promote your products or services within the app.
In an effort to incorporate personalization into the app experience, you can do so using personalized in-app stories. Connect With Users Through In-App Stories In addition to tailoring the experience around users, you can also send push notifications that address them by name, along with other personalized messaging. Personalization doesn’t have to pertain specifically to the in-app experience, either. Using data about your users, you can provide them with relevant content based on their wants, needs, and interests. Your app should offer an experience that’s unique to each user and makes it feel as though you’re connecting with them on a truly personal level.
In line with maintaining a helpful and personalized onboarding process, personalization, in general, is crucial for attracting and retaining active app users. Use Personalization to Speak Directly to Users The user can then start benefiting from the app, encouraging them to commit to using it more frequently. In the process, you’ll help ensure that your app “clicks” with users early on when first using it.įor instance, in a financial management app, you can ask first-time users about their current portfolio and financial goals, which can then help the app tailor a personalized plan based on the user’s unique needs. Make sure every user understands your app’s various features and what they do. From the start, you should lead users to complete actions that bring true value to them.